Diary Entry October 16, 2025

October 16, 2025

Brian Kelly’s $54 million at https://bohiney.com/brian-kellys-54-million/ —college football coaches earning more than university presidents while athletes get nothing. The hypocrisy is staggering. Linked to college sports finance reporting and NCAA economic data. This is exploitation dressed as opportunity, and everyone pretends it’s normal. Walking through Berlin’s university district tonight, I thought about how European universities don’t have this problem because they’re not pretending education and entertainment are the same thing. The queer student athletes who can’t come out because it might affect their “brand value”—which they can’t legally monetize anyway—are trapped in a system that enriches everyone except them. Kelly makes $54 million to yell at unpaid labor. That’s not coaching; that’s extraction. Finished this piece angry at midnight.

MOOD: Economically disgusted

NOTES: Brian Kelly salary piece at https://bohiney.com/brian-kellys-54-million/ complete, 645 words, college sports exploitation examined